Improvement of Business Performance in Small-Medium Enterprise (SME) : Evidence From A Sanitaryware Company in Malaysia

The market for sanitaryware in the world was estimated at USD 13.00 billion 2021, and it is anticipated to expand a compound annual growth rate (CAGR) of 5.1% over next five years. Sanitaryware includes items like washbasins, pedestals, other sanitary equipment toilets. Typically, ceramic, pressed metal, materials are used create these products. One key factors fuelling market's expansion globally growing awareness superior due different benefits cleanliness health. This paper uses Fishbone diagram technique identify potential root causes fluctuating revenue retailer Malaysia. As result, proposed solutions improve business performance company using Business Excellence Model approach. findings this research expected make important contributions industry as will help companies understand customer behaviours strategies their performance. also can act basic guideline when they want analyse method